Номинация “Промышленность и Энергетика” конкурса Brilliant Presentation Awards.
Автор проекта Breakfast News — Solomenia inc.
Lots of people are not interested in politics at all and never buy newspapers or business magazines. It is especially evident among students and young people. Because of this the new generation grows politically apathetic and doesn’t want to change situation in general.
In spite of the students’ unwillingness to read newspapers, they buy lots of magazines about fashion, design and celebrities — publications where images are more prominent than text. That is why we decided to make our newspaper illustration-based and explain everything in a simple way.
Naming and logo
People like to watch TV or read during breakfast. The word ‘Breakfast’ itself consists of ‘break’ and ‘fast’, showing how quickly and easy the information inside will be digested. The logo resembles the letter ‘B’ with flows of information radiating from it, intersecting and overlaying.